|Tablet sales to cannibalise desktop and latop sales|
|Tuesday, 19 April 2011 02:45|
2011 will see more cheaper tablets come to market.
2011 will see more cheaper tablets come to market.Tablets are set to eat into the market share of traditional computing products in 2011 say YouGov.
New research released from YouGov’s latest TabletTrack study reveals that approximately one in twelve Tablet owners (8%) purchased a tablet instead of, or to replace a desktop computer, laptop or other computer, with 11% of Samsung Galaxy Tab and 7% of iPad owners doing so.
Though over three quarters of tablet owners (76%) purchased a tablet in addition to a computer, YouGov believes the proportion of consumers choosing to purchase tablets substituting for laptops, desktop computers and netbooks is expected.
The launch of newer, cheaper tablets throughout 2011 will further boost this increase.
More than one in eight UK adults (13%) are seriously considering buying a tablet, with over two thirds of these (67%) already knowing which they will get, indicating that these prospects are serious in their intentions.
Of those looking to purchase tablets in future, 16% want one as a substitute to a laptop and 9% as a substitute to a netbook.
YouGov believes that £250 is the price point where the tablet market truly takes off and becomes more than a niche product.
Using price modelling analysis amongst 2000 nationally representative adults who do not own a tablet, YouGov found that the optimal price point for tablets is £250 amongst hot prospects.
Lukewarm prospects and current rejectors of tablets will require prices in the £150 to £200 price range before they become more interested in purchase.
The methodology used for this analysis was exactly the same that two years ago predicted e-reader sales taking off at the £100 price point.
The Amazon Kindle currently retails at a base price of £111.
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