New report reveals the most visible brown goods advertisers online.
Amazon.com Inc (NASDAQ:AMZN) is the most visible brown goods advertiser online in the UK whilst Apple Inc (NASDAQ:AAPL) remained the most visible website for brown goods-related searches, new research reveals.
Greenlight’s report assessed which brands, retailers and review sites were the most visible in both Natural Search and Paid Media results over a period of a month and therefore had the greatest share of consideration when UK consumers searched on Google UK for Audio & Accessories, Cameras & Camcorders, PCs & Laptops, Phones & Accessories and TVs & DVD Players.
According to the report, Amazon UK achieved a 30 per cent share of visibility in Paid Media. It also displayed the most visible unique ad creative, in the Audio & Accessories subsector, advertising low prices on the iPod Nano.
Through ranking at position 1 for the search term ‘iPhone’, in the organic listings, Apple attained a dominant 37 per cent share of voice for brown goods-related searches overall.
Expected to launch in September with a release date sometime in October, the keyword ‘iPhone 5’ received the highest number of queries - 450,000, and accounted for 6 per cent of the total number of searches for brown goods products in May and 21 per cent of those made for the Phones & Accessories subsector. The keyword ‘iPhone 5’ was closely followed by ‘iPad 3’ and ‘Blackberry’.
Other key findings
Searches for PCs & Laptops remained the most popular, accounting for 50 per cent (over 3.5 million) of all brown goods-related searches. Phones & Accessories followed over 2.1 million searches (30% share).
The term ‘iPad 3’ received 301,000 queries and made up the majority (9%) of searches pertaining to the PCs, laptops & tablets sub-sector.
For Phones & Accessories, O2 was the most visible brown goods-related website, ranking in first place for four search terms including ‘i phone 4’. Orange was the most visible advertiser.
Comet was the most visible site for TVs & DVD players achieving a 57 per cent share of voice in natural search through ranking at position one for 25 keywords including ‘cheap LED TVs’. Argos followed with 43 per cent.
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