By Ross Pearson, below, Head of Small Enterprise, Virgin Media O2 Business
While many UK organisations have successfully implemented digital technologies in recent years, their effectiveness hinges on their employees’ proficiency with these tools. With 82% of jobs in the UK now requiring digital skills, it’s concerning that 55% of people surveyed by Virgin Media O2 Business acknowledge a shortage of these crucial skills within their organisations.
Larger corporations often have the ability to train their employees more frequently, with dedicated teams ensuring continuous development. However, for SMEs, when there are fewer employees, it is even more essential that everyone is working to their best ability. Investing in digital skills can help SME leaders to level the playing field and enhance competitiveness in their sector.
But that investment is easier said than done. There are several obstacles preventing strong digital literacy for SMEs to overcome.
Tackling digital proficiency obstacles
Employee confidence in using technology is a key driver of organisational success. However, a significant challenge to achieving optimal digital literacy is the introduction of new technologies without corresponding training. Only 9% of companies have trained all relevant staff in the technologies they have invested in. This can lead to inconsistent digital skill levels across the business, which can be exacerbated by generational divides or the varying demands in different job roles.
SMEs often face budget constraints, with 15% of business leaders aiming to reduce costs. To navigate these challenges, it can be beneficial to identify ‘digital champions’ within the workplace. These are staff members who are digitally savvy and can support colleagues in developing skills through peer training and knowledge sharing. Regular training is essential to ensure everyone stays up-to-date and no one falls behind.
Save time and money
If your employees are already stretched for time and relying on ‘digital champions’ to train others isn’t feasible, businesses can also consider using a managed technology service like Device as a Service (DaaS). DaaS offers both technology support and access to the latest devices, which can free up your employees’ time and ensuring your business stays current.
Leasing devices through DaaS can help to reduce upfront costs, allowing more budget to be allocated to high-quality training platforms. This approach not only equips employees with the tools they need to succeed but also demonstrates a commitment to their long-term development.
DaaS alleviates the burden of device maintenance, management and updates from employees, freeing up their time to focus on improving and utilising their skills. By providing access to the newest and most reliable technology, DaaS encourages staff to engage more actively with training, knowing they won’t be held back by outdated or faulty equipment.
Invest in continuous training
Initial training on new digital tools is crucial, but ongoing training is even more important. Despite this, only 62% of individuals say their organisations provide adequate training for new technology. Furthermore, nearly half (48%) of employees report that a lack of quality business technology would make them consider leaving their job. Continuous training ensures staff can fully utilise the technology at their disposal, maximising productivity and job satisfaction.
For SME leaders, effective communication is key. Smaller teams allow for stronger interpersonal relationships, creating a more personalised environment where each employee feels valued. This open communication encourages staff to be honest about their technological abilities and more willing to seek support when needed.
Training should be implemented as soon as possible after introducing new technology, and it should be thoroughly explained to new joiners. After all, the latest and greatest tech is of little value if your staff are not trained to use it properly.
Investing in digital skills training gives SMEs a competitive edge when it comes to the battle for talent against larger corporations. Retention rates can suffer when employees are frustrated by their inability to use new technologies effectively. In fact, 42% of employees say they would be more likely to stay in their current role if their employers provided improved and regular training on digital technology.
Providing training not only benefits the business, it also empowers individuals, leading to increased confidence and efficiency in their roles.
Ready to make a difference?
Digital upskilling is a valuable investment for SMEs. By understanding each employee’s unique skills and needs, businesses can provide targeted support that helps them to develop and grow. This, in turn, fosters digital confidence and enables your business to reach its full potential with a digitally literate workforce.
For organisations looking to improve their digital skills offerings, there are numerous online resources available. You can also rely on your tech partners to provide tailored support and guidance in building a digitally confident workforce, helping your business unlock its full potential.
