The selection of a font for your company’s branding might not seem like the most critical of business decisions, but the choice you make will deliver a strong message as to the attitude of your company. If you’re trying to appeal to a younger, tech-savvy audience, you’ll want to choose a font that depicts your business as modern and approachable. This infographic from Creative Canary explains why choosing a font for your branding is a decision not to be taken lightly.
