DATA FROM ALMOST 50M EMAILS, ACROSS 82 INDUSTRIES, REVEALS EMAILS ARE NUMBER ONE FOR NEW BIZ LEADS
Data from over 350 marketing professionals shows that 59% still rate email marketing as the most reliable channel for driving new business leads.
Email is still the top marketing channel when it comes to new business prospecting – as revealed by Sopro’s new whitepaper The State of Prospecting 2023.
The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social media, despite some marketers focussing spend in those channels.
When it comes to new business, most decision makers want a one-to-one approach, with referrals (42%) and webinars or face-to-face events (24%) coming in second and third place after personalised email, to cultivate business leads.
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