By Torrey Tayenaka, below, co-founder and CEO at Sparkhouse.
Almost everyone has seen a video email at this point. They can be an effective way to connect with customers and promote your brand. However, many people don’t know how to create or use them effectively. This article will discuss eight innovative ways to use video in your next email marketing campaign.
Introduce Your Company or Product
To capture your audience’s attention, it is vital to use an engaging and novel approach in your email marketing campaign. Adding a video to your company or product introduction can be a great way to do this. Videos are visually appealing and can communicate a lot of information in a short amount of time. They are also easy to share, increasing the likelihood that your email will be forwarded to others. Including a video in your email marketing campaign can help you stand out from the competition and is an effective way to introduce your company or product to potential customers.
Showcase Customer Testimonials
As any business owner knows, customer testimonials can be compelling. They provide social proof that your product or service is effective and can help boost conversions by building trust and credibility. However, many business owners don’t realize that customer testimonials can also be a powerful email marketing tool.
You can quickly connect with your subscribers and build trust by showcasing customer testimonials and videos in your next campaign. In addition, videos are highly engaging and can help increase click-through rates and decrease unsubscribe rates. As a result, incorporating customer testimonial videos into your email marketing strategy is a great way to boost your results.
Give a Full Product Demonstration
Videos are a great way to engage your audience and convey your message. And regarding email marketing, product demonstration videos can be a highly effective tool. By showing your products in action, you can give potential customers a better idea of what they can expect from your brand.
Demonstration videos can also be a great way to build trust with your audience. When customers see that you’re willing to show them how your products work, it gives them confidence that you’re an authority in your field. So if you’re looking for a way to stand out from the competition and engage your audience, consider giving product demonstration videos a try in your next email marketing campaign.
Highlight New Website or Service Features
Consider highlighting new website or service features with a video in your next email marketing campaign. Videos are a great way to engage recipients and demonstrate how your products or services can benefit them. In addition, videos can be easily shared, increasing the reach of your campaign.
To ensure that as many people see your videos as possible, include them in the body of your email rather than sending them as attachments. And if you want to increase engagement further, consider adding a call to action at the end of each video. By taking advantage of the power of video, you can maximize the impact of your email marketing campaign.
Offer How-To Guides or Tips
With so much competition in the marketplace, it can be difficult to stand out from the crowd. One way to do this is to offer your customers something that they can’t get anywhere else. Video how-to guides or tips are a great way to provide value to your customers and build loyalty.
By offering helpful and informative videos, you’ll be able to show your customers that you’re an expert in your field and that you’re committed to helping them succeed. In addition, video content is highly engaging and can help to keep your customers coming back for more. If you’re looking for a way to boost your email marketing campaign, consider adding video content. It could just be the thing that sets you apart from your competitors.
It’s important when creating how-to videos that you keep your audience in mind. Make sure that the content is relevant to their needs and that it’s presented in a way that is easy to understand. In addition, it’s helpful to include a call to action at the end of each video so that viewers know what they should do next.
Promote Your Webinars or Events
As anyone who has ever hosted a webinar or event can attest, promotion is key to ensuring a successful turnout. And what better way to promote your upcoming webinars or events than by using video in your email marketing campaign? A video can quickly and easily convey all the important information about your event, and it allows recipients to get a feel for what they can expect.
Additionally, video is an engaging format that is sure to grab attention in a crowded inbox. Consider adding a video to your email marketing campaign when looking to boost attendance at your next webinar or event. It could make all the difference.
There are a few things you shouldn’t forget when promoting your webinars or events with video. First, make sure to include all the important details such as date, time, and location. And second, include a call to action at the end of your video so that viewers know how to sign up. This will ensure that your video is both informative and actionable.
Run a Contest or Promotion
Running a contest or promotion is a great way to engage your email subscribers and increase brand awareness. And using video in your campaign can take things to the next level. A well-produced video can capture attention and generate excitement, both of which are essential for driving participation in your contest or promotion.
Additionally, videos are highly shareable, meaning they have the potential to reach a wider audience than static images or text. And if you include a call to action in your video, you can encourage viewers to take the desired action, whether it’s entering your contest or checking out your latest product. So if you’re looking for a way to supercharge your next email marketing campaign, consider using video.
Share User-Generated Content
User-generated content (UGC) is a powerful marketing tool that can be used to improve email campaigns. UGC generally refers to any content that is created by customers or fans, such as product reviews, photos, or videos. Including UGC in emails can help to create a more personal connection with subscribers, and it can also increase the chances that recipients will engage with the message.
Video is an especially effective form of UGC, as it can be used to demonstrate products in action or highlight customer testimonials. When used effectively, UGC can help to create a more engaging and effective email marketing campaign.
The Takeaway
A video is a powerful tool that can be used to improve email marketing campaigns. By using video in your campaign, you can capture attention and generate excitement, both of which are essential for driving participation in your contest or promotion. So if you’re looking for a way to supercharge your next email marketing campaign, consider using video.
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. Sparkhouse is known for transforming video marketing and advertising into real conversations. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.
