Digital marketing is one of the fastest growing and most in-demand fields today. With consumers spending more and more time online, companies are directing more of their marketing budgets to digital channels. This creates plenty of opportunities for those looking to start a career in digital marketing. However, the industry is also competitive so it’s important to stand out and demonstrate your skills and experience. Here are some tips for getting started in digital marketing and landing your first role.
CVs and Cover Letters
The first step is making sure your CV and cover letters are up-to-date and tailored specifically for digital marketing roles. Use a clean, modern CV template — avoid anything outdated or cluttered. List all relevant skills such as experience with social media platforms, email marketing tools, web analytics, SEO/SEM, and design programs. Emphasise analytical skills and creativity. Include measurable results and numbers when describing your past experience. For example, “Increased website traffic by 20% over 6 months through SEO initiatives.”
In your cover letter, explain why you are passionate about digital marketing and highlight projects you have worked on. Mention specific platforms and programs you are proficient in. Have a unique cover letter for each company you apply to, demonstrating you understand their specific brand and goals. Proofread them carefully and have someone else review your CV and cover letters before submitting any applications.
Building Your Digital Presence
As a digital marketer, it’s expected that you have an online presence and are active on networks like LinkedIn. Flesh out your LinkedIn profile with a professional headshot, industry keywords, volunteer experience, certifications, and media samples of your work. Write detailed descriptions for each experience to showcase your responsibilities and achievements.
Start engaging with other professionals by liking and commenting on posts. Join relevant LinkedIn Groups and share your own content as well. Consider starting a website, blog or portfolio to further display your skills and personality to potential employers. Establish X and Instagram accounts to demonstrate your social media marketing skills. Regularly update your profiles with new projects and achievements to showcase the progression of your skills.
Getting Relevant Experience
The best way to break into digital marketing is by getting hands-on experience. Look for internships at digital agencies or in-house marketing teams to learn on the job. Many companies also have digital marketing apprenticeship programmes. If unpaid roles aren’t feasible, consider taking on free work such as helping out local charities or small businesses with their social media accounts.
You can also gain experience from online courses and certifications. Programs like Google Analytics, Google Ads, and HubSpot offer free certifications. Participate in forums and keep up with the latest digital marketing news. Follow industry leaders on social media and subscribe to relevant blogs and podcasts. Look for opportunities to collaborate with other digital marketers on campaigns and content to expand your network.
Standing Out from the Competition
With so many candidates applying for junior digital marketing roles, you need to make your application stand out. Highlight why you’re passionate about marketing and what excites you about the field. Convey your personal brand through your CV, portfolio and interview answers. Demonstrate creativity by presenting your experience in new ways, such as an infographic CV or video portfolio.
Data analytics, creativity and project management skills are highly sought after. Take on analytical or design projects to build up your experience in these areas. Show initiative by teaching yourself new programs and taking free online courses in your spare time. Learn broader marketing concepts like branding and consumer psychology as well. Emphasise soft skills like communication, collaboration and time management which are valued in marketing roles.
Networking and Utilising Connections
Networking will help open doors and uncover new opportunities. Attend industry events and conferences to connect with marketing professionals. Social media is also a valuable networking tool – follow companies you’re interested in and engage with their content.
Start building relationships early on through university alumni networks and professional associations. Let friends, family members and professors know you’re looking for work in digital marketing – they may be able to connect you with someone at a company. Reach out directly to marketing managers on LinkedIn to learn about their career paths.
Launching a digital marketing career takes dedication and effort, but the payoff is a dynamic, fast-paced role with lots of opportunities. Build up your skills and experience through internships, self-study and networking. Craft polished application materials that showcase your passion. With the right preparation, you can get your foot in the door and embark on an exciting career in digital marketing.
